Puma Football has announced that starting with the 2019-20 season, it will become the long-term official technical sponsor of Valencia, one of Spain’s most successful football teams.

Valencia CF joins the impressive roster of Puma football partners, including some of the world’s top clubs such as AC Milan, Borussia Dortmund, Olympique de Marseille, Palmeiras and Club Deportivo Guadalajara (Chivas).

‘We are proud to be the new partner of Valencia CF, a club with a great tradition that has some of the most passionate fans,’ said Johan Adamsson, director of sports marketing and sports licensing at Puma. ‘We are excited to work with the club to deliver premium performance products and support the club in their vision for the future.’

Valencia CF’s chairman, Anil Murthy, showed his ‘great satisfaction’ with the agreement between two companies as a validation of ‘bravery, innovation, and ambition as the driving forces that have guided us towards success against other competitors which are purportedly more powerful. The union between tradition and trend runs in our DNA, between a global vision for the future and that eternal belief that gives us the strength to never give up and always aim the highest with courage and determination. With Puma, we’ll keep growing to reach out to more fans worldwide’.

It is not the first time Puma and Valencia CF have worked together, as Valencia players previously donned jerseys emblazoned with the leaping cat between 1990 and 1993. Valencia CF are one of Spain’s most successful teams with a proud tradition in domestic and European football.