PUMA has signed a multi-year deal with Athletics South Africa (ASA).

PUMA, which has a long and rich history in Track & Field, having sponsored Jamaica since 2002 and kitted out superstar athlete Usain Bolt, has acquired branding rights, licensing rights and the opportunity to create experiential moments and pop-up retail at ASA Junior and Senior Champs, to bring excitement and energy to these events in a PUMA style, while all SA athletes will wear PUMA kits at all IAAF events.

“Track and field has always been a part of PUMA’s heritage and we are proud to be able to collaborate with the South African athletics federation, outfit one of the world’s leading teams and help to develop athletes for tomorrow’s success,” says Pascal Rolling, Head of Sports Marketing Running for PUMA.

ASA President Aleck Skhosana said: “It’s a pleasure for ASA to partner with one of the most renowned brands in the world. In particular we are excited that our new partner, PUMA, is in familiar territory in terms of sporting discipline and the athletes that they are sponsoring in South Africa. We look forward to a cordial, long-term relationship.”

Please see media release and images attached. CAPTION: U20 100m champ Luke Davids wearing the new PUMA ASA kit.