South Africa’s number one chocolate brand, Cadbury, has partnered with South Africa’s national rugby team, the Springboks, and SA Rugby as the Official Confectionery Supplier to the Springboks.

“We are delighted to be partnering with such an iconic brand as Cadbury – a name that resonates around the world,” said Rian Oberholzer, CEO of SA Rugby.

“Cadbury’s commitment to excellence and their unwavering dedication to always adding that little bit extra to bring people closer together, aligns perfectly with our own values as an organization. This collaboration represents a powerful union of two iconic brands that share a common goal of uplifting spirits and fostering a sense of togetherness.”

Lara Sidersky, Mondelēz SA Category Lead for Chocolate, said: “As a brand centered in generosity, Cadbury continuously looks for opportunities to bring fans closer to the action and experiences they crave. What better way to do this than by uniting two iconic brands such as Cadbury chocolate and local rugby heroes, the Springboks – two fabric of the nation brands.”

Cadbury is a well-loved brand with a legacy of doing good in the world.  With a vision of bringing people together through acts of generosity, Cadbury’s outlook aligns with that of a South African institution such as the Springboks who have shown time and again the power of their gees in uniting the country.

“We look forward to the excitement this partnership will bring to fans, unlocking more opportunities and experiences that we hope will continue to surprise and delight our audience,” added Sidersky.

“We will be rallying our nation to get behind the Springboks, encouraging them to join the #CadburyFanClub and show their support towards their favourite Cadbury chocolate for the opportunity to stand a chance to win big with the Springboks and Cadbury.”

For more information, please contact Kelly Atherton-Schilder on Kelly.atherton@accenture.com or 0836233489.

Issued by SA Rugby Communications