Global sports company PUMA has signed a partnership with governing body CONMEBOL for all club and national team matches for the next 3 years. The partnership will shape the beautiful game in Latin America from the 2024 season.

For the first time in 107 years, CONMEBOL will merge with PUMA. This exciting new union will see both entities collaborate on pitch together and continue to shape the future of South American football for years to come.

PUMA will be sponsoring key tournaments across Latin America that will include the CONMEBOL Copa América, CONMEBOL Libertadores and CONMEBOL Sudamericana. PUMA will also supply the official match footballs, referee uniforms and staff kits. Sports such as Futsal, Beach Soccer and female categories, pre-Olympic and youth categories will also have sports equipment produced by PUMA.

“For CONMEBOL, we are greatly satisfied to partner with a globally renowned company and a brand widely recognized around the world. South American football is characterized by the talent, passion, and determination of its players. We feel that PUMA also embodies these values”, stated Alejandro Domínguez, CONMEBOL’s president.

Carlos Laje, PUMA Latin America General Manager said: “We are proud to join forces with CONMEBOL. We want to continue creating major milestones in football and we believe this is a unique opportunity to convey our joyful, determined, confident, and brave way of viewing sports.”

The legacy of CONMEBOL and PUMA’s extensive history, combined with the eternal spirit and passion of both parties, will aim to elevate football culture to the highest peaks of South America.