International

PUMA presents new FIGC home kit

You are currently viewing PUMA presents new FIGC home kit
  • Post published:August 31, 2020

Sports company PUMA on Monday launched the new FIGC home kit, taking inspiration from the luxury decadence of Italy’s past to reshape their future.

The new jersey continues the Crafted by Culture design theme utilised for the away and Renaissance jerseys, with a stunning new pattern integrated into the jersey design.

Inspired by this culture-defining era of art and architecture, the new Italy home kit reinterprets the luxurious Renaissance patterns of the past into a modern geometric graphic, tonally incorporated into the blue jersey celebrating the nation’s influence on world culture and football alike.

‘During the Renaissance, Italy was the epicenter of creativity and innovation. Italy didn’t just influence the world, it redefined it. With this FIGC home kit we want to celebrate this era and craft this kit from Italy’s most important cultural time. The Renaissance floral motives represent the universal beauty that was crafted in Italy to inspire the lifestyle of the world with unpredictable creativity. The new Italy home jersey will show the pride, the passion and the excitement of Italians to the world,’ said David Bremond, Head of Product Line Management Teamsport, PUMA.

The new FIGC home kit celebrates the Azzurri’s past greatness, merging classic identity with a modern design. The traditional blue kit signifies the rebirth of the Italian national team, led by an exciting new generation of players who produced one of the most successful qualifying campaigns in their storied history as they set their sights on success at next summer’s Championships.

The new jersey is equipped with PUMA’s thermoregulation technology which provides an improved moisture management system to maintain the perfect body temperature. Combined with laser-cut perforation on the front and engineered jacquard at the back, the jersey offers the latest in fit and mobility for optimal performance.

The new FIGC Home kit is available from 31 August at PUMA.com, PUMA Canal Walk, Rosebank, Mall of Africa and Gateway, as well as selected retailers for R999.