The COSAFA U20 will see some of the continent’s rising soccer stars take to the field at the Moruleng Stadium in North West on 7 December.
This year’s tournament will provide players from the 14 participating teams with a platform to potentially break into the PSL, and secure themselves contracts with clubs from across the continent.
PPC’s recent addition of COSAFA U20 to its African sponsorship portfolio sees the brand continue to align itself with popular sporting codes as a means of investing in communities and countries where it has a presence, according to PPC general manager Sibongile Mooko.
‘As an African brand with a continental footprint, PPC sees this sponsorship as a key means of contributing to Africa’s development. The sponsorship speaks to our appreciation that to build or create anything of quality takes time, and that ‘quality matters’ in all we do,’ Mooko said.
With COSAFA U20 seen as a critical breeding and battleground for up-and-coming players set to break into the PSL, Mooko notes that the tournament’s development goals and objectives are aligned with those of the brand making for an ideal fit.
‘Much like our approach at PPC Newlands which has seen us partner with JP Duminy’s NPO the JP21 Project, we’ve looked at the holistic impact of the COSAFA sponsorship specifically in North West, one of our key sales regions.
‘Local tourism and business have already been directly boosted by the tournament, and are set to benefit throughout the period. To this end, while various activations and competitions have been planned, the tournament is about far more than 7-16 December for PPC.
‘Education will additionally form a core part of PPC’s buildup campaign, highlighting the importance of building with quality materials.
‘With most people on their way home for the holidays over this period and many potential homebuilders in the area, we want to ensure that consumers are properly informed about what they need to look for in the products and materials they use. Quality has to be the starting point for any home renovation or building project,’ he added.
Between PPC Newlands and COSAFA U20, customers, communities and sports fans have a lot to look forward to in the next two months.
‘While those not able to join us in North West will be able to support the Amajita and catch all the action on www.kwesesports.com, they won’t have much time to relax before South Africa clashes with Sri Lanka at PPC Newlands on 2 January 2017!’ Mooko said.
‘We’re proud to be part of all this action – and to be bringing people from the country and the continent together to celebrate our collective talent, and the power of sport as a social enabler.’
Image: Cosafa website
