Under Armour unveils Infinite Elite, the pinnacle of the Infinite Franchise, at a media event held in Green Point, Cape Town.
The UA Infinite Franchise is dedicated to providing essential footwear models that cater to the demands of both long run days and everyday kilometers. This release signifies a significant leap forward for runners, introducing a footwear option that combines endurance and performance seamlessly
The Infinite Elite takes center stage in the Under Armour Run Infinite Franchise, presenting runners with the opportunity to embrace the “Run Forever Feel” – a manifestation of endurance and boundless potential whether you’re hitting the track or conquering the open road.
The launch event, hosted on Thursday, March 14th at Fort Wynyard, an historic venue, in Green Point, showcased the features of the Infinite Elite. Attendees gained valuable insights from Kyle Evans, Founder of the Mindset Movement, a running community designed to transform lives through endurance, furthermore guests experienced the game-changing capabilities of the Infinite Elite during a short 1.5km test run, exploring the innovative design at their own pace.
Kyle Evans, Founder of the Elite Endurance Crew, shared his enthusiasm for Infinite Elite, stating, “The Under Armour Infinite Elite is a game-changer for runners seeking the perfect blend of comfort and performance. It’s an invitation to experience running like never before, to push boundaries and achieve new heights.”
Wayne & Grace, iconic figures in the Cape Town running community, expressed their excitement, saying, “Being part of this moment with Under Armour is truly special. Infinite Elite is not just a shoe; it’s a commitment to every runner’s journey, providing the support needed for those extra kilometers.”
Dylan Petersen, Senior Merchandise Buyer for Under Armour SA, highlighted the company’s commitment to delivering cutting-edge products, stating, “Infinite Elite is a testament to Under Armour’s dedication to innovation. We believe in empowering athletes of all levels, and this latest addition to our running collection reflects our commitment to providing unparalleled performance and comfort.”
UA HOVR™ cushioning has gained recognition for its exceptional energy return, providing a resilient and springy sensation for enduring long-distance runs. By innovatively combining minuscule foam beads, Under Armour has pioneered an enhanced spring mechanism. Debuting in the upcoming
Infinite Elite, UA HOVR+™ promises a lighter, softer, and more responsive underfoot experience—a transformative catalyst elevating the long-run journey for athletes.
Enhance your ultimate running ensemble with a carefully curated selection of products from Under Armour, seamlessly complementing the Infinite Elite:
Women’s UA Launch Lightweight Jacket
Engineered for optimal breathability and protection, the Launch Lightweight Jacket ensures you stay comfortable and stylish during your runs. Its lightweight design makes it an essential addition to your running gear, allowing for unrestricted movement and enhancing overall performance. Price: R2799
Women’s UA Launch Shorts
Experience ultimate freedom of movement with the Launch Shorts, designed for comfort and flexibility. These shorts provide the perfect balance between style and functionality, making them an ideal choice for runners seeking peak performance. Price: R999
Women’s UA Launch Elite Tank
Stay cool and stylish with the Launch Elite Tank, featuring moisture-wicking technology and a comfortable fit for your most intense runs. Its sleek design adds a touch of sophistication to your running attire, ensuring you look as good as you feel. Price: R1199
Women’s UA Infinity 2.0 High Sports Bra
Providing essential support, the Infinity 2.0 High Sports Bra offers a secure fit, ensuring you feel confident and comfortable during every stride. Its innovative design complements the Infinite Elite, creating a harmonious blend of performance and style. Price: R1299
Men’s UA Launch 5-Inch Shorts
Designed for ultimate comfort and flexibility, the Launch 5-Inch Shorts are the perfect addition to any male runner’s gear. These shorts offer optimal freedom of movement, making them a versatile choice for various running activities. Price: R1399
Men’s UA Launch Short Sleeve
The Men’s UA Launch Short Sleeve is engineered for performance, featuring breathable fabric and moisture-wicking technology to keep you cool and dry during intense runs. Its ergonomic design ensures maximum comfort and freedom of movement, making it an essential addition to your running wardrobe. Price: R899
Designed in styles for both men and women, these essential mileage beasts are a must for every runner’s lineup.The UA Infinite Elite is available for R3,799, while the upcoming UA Infinite Pro, scheduled to launch in April 2024, will be priced at R3,999. Secure your purchase online at https://underarmour.co.za/ or choose from various UA Brand Houses across South Africa.
