Global sports company PUMA and global videogame publisher 2K on Monday revealed a new collab which includes the latest addition to the Court Rider franchise: the PUMA Court Rider 2K.
The new shoe boasts a showstopping design with vibrant colours and playful vibes that’s perfect to hoop on court in reality and virtually in NBA 2K21, the latest title in the best-selling NBA 2K videogame series.
The Court Rider 2K features a full-length Rider foam midsole engineered for ultimate comfort while the full-coverage rubber outsole and dynamic lacing system provides athletes with support and stability for a better performance.
Starting 2 June, NBA 2K21 gamers can suit up their MyPLAYERs in the new PUMA x 2K collection. As a special added surprise to loyal fans in the US, PUMA and 2K are rewarding the first 21 players who selected a PUMA endorsement deal in their MyCAREER journey, with a pair of the Court Rider 2K to sport on the real court.
In addition to the Court Rider, the PUMA x 2K collection also includes short- and long-sleeve T-shirts with the PUMA Hoops mascot and a dual-colored hoodie with a bold 2K21 graphic. The collection ranges from R699 to R2,399 will launch 21 June on PUMA.com and at select retailers.