PUMA is launching a brand new silhouette called LQD CELL Optic, with all of the benefits of PUMA’s LQD CELL technology: stable cushioning.

These kicks put you directly in sight with layers of dynamic colours and a sheer upper wrapped around a  chunky, retro-inspired silhouette. With LQD CELL stable cushioning technology inside a spectrum of shapes and materials, the streets will never miss you.

Much like all the other LQD CELL sneakers by PUMA, the Optic features soft yet sturdy hexagonal cells that compress and work together with PUMA’s proprietary energy-returning foams resulting in high stability and enhanced comfort for anybody that that chooses to rock them.

The bold, sharp colour scheme is universal which makes it so much more unique than anything on the market today. With no boundaries on gender, style, or personality, LQD CELL Optic is sure to look fresh on everyone, every day. Take them to the streets, rock them in the gym, it does not matter; the possibilities are endless. With LQD CELL Optic your head should be held high, your style should be fearless, and you should feel limitless.

Express your confidence your way with PUMA’s new LQD CELL Optic launching in September 2019 at PUMA stores, Totalsports and selected retailers. And be sure to check out @PUMA to see how everyone is choosing to rock their new Optics their way.