PUMA has chosen Lewis Hamilton, its global men’s training ambassador and six-time Formula 1® Champion, as the perfect partner to present the new LQD CELL Hydra, as he has a very rigorous training regime that keeps him ready to perform and achieve his goals.

PUMA’s LQD CELL technology is very versatile – the soft yet sturdy hexagonal cells compress and work together with the brand’s proprietary energy-returning foam to keep any athlete steady while working out. The premium rubber outsole allows the athlete’s foot to stay safe when moving explosively, while the lateral wrap-ups give supplemental stability. Joining dynamic training and design in one performance trainer, you’ll stay at 100% and nothing less.

LQD CELL Hydra TECH POINTS:

• CUSHIONING: An evolution of PUMA’s CELL technology, a full-length LQDCELL midsole offers stable cushioning.
• SUPPORT: EVA and rubber wrap-ups in the midsole and outsole provide lateral support for intense training.
• GRIP: Rubber outsole gives you maximum traction and durability for all kinds of training movements.

Be ready, re-energize and empower your training. PUMA’s new LQD CELL Hydra is available at PUMA stores and PUMA.com, Totalsports, Sportsmans Warehouse and selected retailers for R1,999.