Castle Free is the new headline sponsor of the Blitzboks, the SA Women’s Sevens and the SA Sevens Academy teams.
It is the latest product in a long range of established brands by SA Breweries, and will form part of a three-and-a-half year sponsorship.
‘This deal is part of our continued partnership with SA Breweries over many years,’ said SA Rugby CEO Jurie Roux. The company has been involved in sponsoring other national teams and is currently the title sponsor to all of the Boks’ competitions and tours.
‘We are delighted to have Castle Free as the brand associated with our championship-winning Blitzboks. Castle Free was first launched at the Cape Town Sevens tournament last year, so the power and potential of a partnership with the Blitzboks and SA Rugby was a natural next step.
‘The Springbok Sevens team is on a journey of inspiring the nation and SA Breweries have always done the same.’
The Castle Free logo will appear on the front of the Blitzboks’ jerseys from this weekend’s Las Vegas Sevens.