The Toyota Cheetahs are proud to unveil their striking new jersey for the upcoming EPCR Challenge Cup 2024/25 season, a design that pays homage to the team’s storied history while embracing a bold new era of Cheetahs rugby.

Renowned in Europe for their distinctive orange and white striped jerseys, the Toyota Cheetahs will continue this classic look as their primary kit, paired with black shorts and vibrant red socks. The team will debut a predominantly white and orange striped jersey as an alternative kit, offering a fresh take on their traditional colours.

This year’s jersey design reflects the Cheetahs’s legacy, inspired by the team’s glorious past, including iconic moments like the 1997 Currie Cup Final against Western Province at Newlands. With Macron, Director of Rugby of the Toyota Cheetahs, Frans Steyn played a pivotal role in the creative process, working closely with the Cheetah’s marketing team. Together, they revisited the heritage of legends such as Helgard Müller, Rassie Erasmus, Dougie Heymans, Brendan Venter, Werner Swanepoel, Willie Meyer, Jannie de Beer, Andre Venter and Os du Randt to create a look that resonates with both nostalgia and innovation.

“From the moment we started conceptualising this design, we wanted to capture what makes the Toyota Cheetahs unique,” said Tiaan Joubert, Business Unit Manager, Macron. “This jersey represents not only the past glory but the bright future of this young, dynamic group of players. It symbolises pride for every fan, from Bloemfontein to the far reaches of Europe.”

The Toyota Cheetahs’ EPCR Challenge Cup campaign kicks off on Sunday, 8 December, with a home match against USAP at the NRCA Stadium in Amsterdam. A week later, the team travels to Wales to face Cardiff on Saturday, 14 December, at Cardiff Arms Park. After the festive season, the Toyota Cheetahs return to Amsterdam to host Zebre Parma on Sunday, 12 January, before concluding the pool stage against Lyon in France on Sunday, 19 January.

Macron, the official kit sponsor, extended their best wishes to the Toyota Cheetahs for their campaign. “We are excited to see the team wear this iconic jersey as they strive to make the Free State proud and inspire their loyal fans.”

The Toyota Cheetahs are ready to roar this season, combining tradition and fresh energy to take on Europe’s finest. Get the new EPCR Challenge Cup jersey and join the Toyota Cheetahs in this thrilling campaign! Keep an eye on the Cheetah Rugby pages on social media for announcements on when and where the jersey will be available.