Global sports company PUMA and the Vodacom Bulls have launched the new 2023/24 Home and Alternative kit with a Welcome to the Capital of Rugby campaign celebrating the fans, the culture, the gees, the legends and future stars behind the badge.

The men’s team Home kit is in light blue shirt, dark blue shorts and white socks while the Alternative kit consists of a white shirt, white shorts and blue socks.

The women’s team, the Bulls Daisies, will sport the white kit for Home games and the blue kit will be their Alternative strip.

The word BULLS appears as an all over Ambigram graphic on the blue jersey while the white jersey has an abstract blue Barberton daisy graphic across the shoulders and chest.

The Welcome to the Capital of Rugby campaign video for the new kit highlights the signature Jacaranda trees, legendary Vodacom Bulls players, the up-and-coming Bulletjies who are the future stars, and the flag waving fans.

“As our relationship with the Vodacom Bulls enters its second decade, we are celebrating the team’s home town,” said Brett Bellinger, Marketing Director of PUMA South Africa.

“The Union Buildings are the official seat of South Africa’s government and for blue-blooded fans Loftus is the capital of rugby.”

Vodacom Bulls CEO Edgar Rathbone said: “Our 2023/24 jersey speaks to versatility and pride, which are traits that we associate ourselves with as a franchise and a people with a common passion for the game.

“We wanted to have a jersey that stands out and keeps us connected no matter where we go and PUMA captured that perfectly with an ever-present Bulls ambigram that celebrates our DNA across all corners of our communities,”

Rathbone added: “This is a jersey that unites us all as the Vodacom Bulls family and I cannot wait to see the young and old, fill up Loftus in their new fan wear. It is going to be special.”

In-store from 13 October the new 2023/24 Vodacom Bulls Home and Alternative Replica kit will be available from PUMA.com, Puma Retail Stores, Totalsports, Sneakers International, and Sportsmans Warehouse at a recommended retail price of R899 (men), R799 (women) and R799 (kid sizes).

A range of fanwear including a waist bag and a bucket hat, tees and polos, pants, leggings and shorts, as well as hoodies and training jackets, will also be available from 13 October 2023.

Take a look at the kit unveiling: