THIRSTI, a leading South African beverage brand committed to providing high-quality hydration, is thrilled to announce a dynamic new partnership with rugby superstar Cheslin Kolbe.
The collaboration marks an exciting partnership between Kolbe and THIRSTI, uniting a champion athlete with a brand dedicated to performance and well-being.
THIRSTI expressed immense enthusiasm in welcoming the well-known Rugby World Cup winner to their ‘family’ as a brand ambassador.
“Cheslin is an exceptional athlete on the field, and an extraordinary human-being off it,” said Michelle Lillico, Head of Marketing for THIRSTI. “His values, commitment to a healthy lifestyle, and focus on high performance perfectly align with our brand values and product range. We are incredibly excited to have him represent THIRSTI and inspire our consumers. Thank you to his agency Roc Nation Sports International for facilitating this partnership.”
Together, THIRSTI and Kolbe aim to inspire individuals to embrace a healthy and active lifestyle, emphasising the importance of proper hydration in reaching their full potential.
The South African brand proudly partners with the Comrades Marathon, Cricket SA, Blue Bulls Company, Sharks Rugby and SuperSport United. With renowned marathon runner Gerda Steyn already a brand ambassador, THIRSTI is proud to now also welcome Kolbe as another athlete who perfectly aligns with what the brand stands for.
THIRSTI announcement below:
