L’Oréal Paris have announced a dynamic new campaign partnership with South African rugby icon Cheslin Kolbe.

This collaboration will spotlight Kolbe, who leads the L’Oréal Paris Men Expert campaign, emphasising his commitment to grooming and confidence on and off the field.

“Partnering with L’Oréal Paris Men Expert is an incredible opportunity to inspire men to invest more time into their appearance and well-being,” said Kolbe. ” This campaign is about empowering men to embrace self-care and confidence. It’s a message that resonates deeply with me, both as an athlete and as a person.”

This partnership was facilitated by Roc Nation Sports International (RNSI), the renowned global agency that represents Kolbe.

“We are extremely excited to see Cheslin associated with an important campaign of this nature,” stated Mahlatse Mashua, RNSI’s Managing Director for South Africa. “Cheslin is such an inspiring individual on and off the field, and so there is natural synergy with the Men Expert campaign.”

This groundbreaking partnership reinforces L’Oréal Paris’s firm dedication to empowering individuals across the globe. Through this collaboration, L’Oréal Paris continues its legacy of celebrating diversity, amplifying voices of strength, and championing the power of authentic self-expression.

“We are incredibly excited to welcome Cheslin to the L’Oréal Paris Men Expert family,” said Ayanda Mackay, Brand Business Lead for L’Oréal Paris Southern Africa. ” This campaign is a testament to our commitment to celebrating empowerment, honouring cultural richness, and emphasizing the importance of self-care for the modern man.”