In association with Roc Nation Sports International (RNSI), legendary former prop Beast Mtawarira’s exclusive Rugby World Cup content series in France has now attracted Dove Men+Care as a headline sponsor.
Mtawarira, who famously won the World Cup with the Springboks in 2019, has been following the team’s progress closely in France, and also been taking part in an exclusive video content series as a World Cup ‘inside reporter’ for Roc Nation Sports International, the world renowned agency that represents the rugby legend.
The 38-year-old has already filmed three episodes in the ‘Beast Unleashed’ content series, which has featured across all of Beast’s social media platforms as well as those of RNSI as he offers first-hand predictions, insights and opinion at the tournament, which has now reached the semi-final stage.
Make sure you continue to follow Mtawarira on X – formerly known as Twitter – as well as on Instagram, while the regular collab posts can also be found on the social media platforms of RNSI (X and Instagram) as he continues the multi-episode series through to the end of the World Cup.
Rob Simpkins, who is the head of content and strategy at Roc Nation Sports International, said it was fantastic to see a sponsor such as Dove Men+Care recognising the value in the ‘Beast Unleashed’ series.
“At Roc Nation Sports International, and via our content service RNSI Productions, we are constantly looking to do things differently, and the ‘Beast Unleashed’ series is a prime example of this. To have a major brand such as Dove coming on board is a clear indication of the content’s success, and there is lots more to come as the World Cup reaches its business end.”
Meanwhile, Gareth Marshall, who is the Sponsorship & Partnership lead for Unilever South Africa, said it was the perfect type of content to enjoy as the World Cup heads into its final week as the Springboks prepare to face the All Blacks in the title decider.
“This collaboration gave us the opportunity to take people behind the scenes at the World Cup. We can’t all be there, but you can still experience the magic of it!”
