Valvoline has become an official partner of Manchester City Football Club (MCFC).
Manchester City have announced through their extensive media, PR and social networks, reaching millions globally, their official worldwide partnership with Valvoline. Valvoline has entered into a multi-year agreement as the club’s ‘Official Automotive Lubricants Partner’.
Throughout the partnership, Manchester City and Valvoline will work together on a series of innovative marketing campaigns that will exemplify their mutual passion for progress and excellence.
Manchester City, a club whose roots go back to the 19th century, make for an ideal partnership opportunity – not just because of the shared heritage, but of the shared desire to keep moving forward with innovation and performance. ‘Keep Moving’ will be a key theme in this alliance.
Commenting on the new global partnership, Damian Willoughby, senior vice-president of partnerships for City Football Group, said: ‘Everyone at Manchester City is excited to kick off our partnership with Valvoline.
‘As a globally recognized organization which operates across a range of markets where our fan base is strong and continuing to grow, we are looking forward to collaborating with them to connect with our global supporters in new and engaging ways.
‘Innovation and progress are at the heart of both of our organizations and working together will allow us to develop creative campaigns everyone can enjoy.’
Sam Mitchell, chief executive officer of Valvoline, commented: ‘This high-powered partnership is a great fit, connecting two future-oriented global brands, each with a strong heritage and committed to the shared value of winning the right way. I am confident this next phase of our 150-year history will be even more exciting as we seek to accelerate our growth around the world.’
Craig Moughler, Valvoline senior vice-president: International & Product Supply, added: ‘We are very pleased to connect in this way with the most-followed sport on earth.
‘Since football is so relevant to our customers globally, this is a unique opportunity to take a global branding and advertising program and activate it in regional and local markets all around the world. We’re excited to unleash the power of these two storied organizations and their forward-moving brands.’
The sponsorship will be evident across multiple assets: Global TV-exposure through in-stadium branding; IP rights to use the MCFC brand in conjunction with the Valvoline brand on all printed, social media, and web materials; unique ‘Money-can’t-buy’ customer experiences and players access for commercial purposes.
With over 400 million followers worldwide and the most successful English Premier league in the last five years, Valvoline have partnered up with a club that strongly fits with our international growth ambitions. The MCFC partnership will be instrumental for all regions to build the brand globally, create instant credibility with new prospects and allow for unique experiences as part of the customer acquisition process.
Valvoline Products available from:
Diesel-Electric National Wholesale Distributors
0860 003 227
