A new era has dawned for South African football, as the Premier Soccer League (PSL), in partnership with Betway, officially launched the 2024/25 Betway Premiership season.
Following the recent announcement of acquiring the title sponsorship of South Africa’s largest sporting property, the official launch of the Betway Premiership marks yet another giant step in Betway’s ever-evolving sponsorship landscape.
With the launch of this partnership, Betway has introduced the theme “Lisegazini. Forever” for the Betway Premiership, capturing the authentic South African spirit that underscores how deeply football is woven into the nation’s social fabric. Betway will highlight the fierce rivalries, celebrate historic players and most importantly, future-proof the game for generations to come.
Lisegazini. Forever underscores Betway’s recognition of how the game resembles South Africa’s rich culture from the beginning of domestic football, right throughout its constant evolution that has led up to the Betway Premiership.
“Today is a historic day for South African football. Through our partnership with the PSL, Betway is honoured to lead South Africans on a journey that celebrates the rich heritage and success of our football culture in a way that resonates across all generations. Our goal is not only to leverage our expertise to elevate the game to new heights, but also to ensure that our collaboration with the PSL paves the way for an even brighter future for South African football,” said Mr. Laurence Michel, Betway Africa.
Set to officially kick off on Saturday, 14 September – the start of the Betway Premiership will see all 16 Premier Division clubs vying for the chance to lift the brand-new Trophy, which will be Betway’s lifetime contribution to the PSL, signifying the brand’s commitment to the future of South African football.
Ms. Mato Madlala, Acting CEO of the Premier Soccer League, shared her excitement about the launch and the season ahead:
“We are excited to officially launch the inaugural Betway Premiership season and eagerly anticipate the first matches on 14 September. This partnership represents more than just a new chapter for South African football; it offers an opportunity to elevate the game to new heights, as demonstrated by the introduction of innovative elements like the new trophy, which will archive the history of the PSL and enhance future content. Our goal is to create unforgettable experiences for football supporters, both in the stadiums and through digital and broadcast platforms.”
Betway’s design of a Premiership Lifetime Trophy will be in partnership with artist, Nelson Makamo. The trophy design will recognise the League’s history and have all previous winners inscribed onto the trophy, with the tradition set to be carried out for generations to come.
The making of the trophy will be chronicled in a film, which will be released in three parts throughout the season.
As part of its sponsorship of the Betway Premiership, Betway will lead an awareness drive to educate fans and other stakeholders on the importance of responsible gambling.
Working closely with its Betway Premiership brand ambassadors and South African football icons, Siphiwe Tshabalala, Lebohang Mokoena, Lehlohonolo Majoro, Hlompho Kekana and many others, Betway will continue upholding its brand promise of being a responsible brand through its responsible gambling awareness drive. Further to this, Betway will increase its capacity of offering assistance and guidance to all of its customers.
