Manchester City Football Club and world-leading mobile device manufacturer, TECNO Mobile, have announced the renewal of their global multi-year partnership.

As the Official Global Tablet and Handset Partner of Manchester City Football Club since 2016, TECNO Mobile will continue work with the Club to grow its strategic marketing and advertising campaigns across the globe, including Africa where TECNO Mobile is already recognised as the market’s leading mobile phone brand.

As part of TECNO Mobile’s ‘Expect More’ campaign, the collaboration will deliver engaging fan-led content including a football-themed photography campaign and will continue to be the presenting partner of the ‘Shot of the Game’ series which connects passionate fans with the most memorable moments on a match day.

Established in 2006, TECNO Mobile is a premium smartphone brand from TRANSSION HOLDINGS. It is a major global player with presence in around 60 emerging markets across the world . Upholding the brand essence of “Expect More”, TECNO is committed to giving the masses access to latest technology at sweet prices, allowing the consumers to reach beyond their current limitations and uncover a world of possibilities.

TECNO understands the needs of consumers from different markets and provides them with localized innovations across a product portfolio featuring smartphones, tablets, and feature phone, where City’s fan base is also strong and continuing to grow every day.

Speaking at the celebration event, Damian Willoughby, Senior Vice President of Partnerships at City Football Group, said: ‘Manchester City prides itself on partnering with some of the world’s leading organisations, so we are thrilled to be announcing the renewal of our established partnership with TECNO Mobile. During the past three years, we have collaborated on a number of exciting initiatives that has engaged, connected and entertained our global fanbase.”’

Stephen Ha, Vice President of TRANSSION HOLDINGS, Managing Director of TECNO Mobile and TRANSSION India, said: ‘The partnership with Manchester City Football Club, the Premier League champions, will help further boost our brand recognition and name value as a leading mobile device company around the world.’