PUMA introduces the first-ever Palermo campaign, starring Jack Grealish, the beloved Manchester City midfield playmaker, upstart, and style icon.

Embracing an effortless Italian-style philosophy while bringing together past and present football DNA, the campaign features Grealish putting his own spin on the Palermo, an archetype of ‘80s terrace style that is back for 2023.

Lacing up the PUMA Palermo in vibrant new colour schemes, Jack Grealish showcases the timeless low top, featuring a characteristic tag on the upper, a T-toe construction, and the classic gum outsole.

Grealish pairs the Palermo with a series of looks featuring classic light-washed denim and an oversized topcoat, in addition to a pitch-inspired look including PUMA tricot and burgundy corduroy trousers.

The Palermo was originally part of a series of PUMA sneakers that raised a glass to some of Europe’s most famous capitals, including London, Oslo, and many more. Now, the Palermo is treated to a suite of new colourways.

The next chapter in the journey of the PUMA Palermo officially kicks off globally on 20 October, with much more to come in 2023.

Check out Forever Palermo campaign here: