The Premier Soccer League (PSL) announced at its annual general meeting on Thursday that the organisation hit a record R1 billion in revenue for the 2018-19 season.
The league has continued to grow in recent years and the record signifies a huge milestone, largely achievable through broadcast partnerships with and sponsorships by the likes of the Absa Premiership, Glad Africa Championship and Multichoice Diski Challenge, including the various cup sponsors.
The news was revealed by league chairman Dr Irvin Khoza after the AGM held at Emperor’s Palace, east of Johannesburg.
‘The PSL cannot be bystanders while the country is going through some difficult times. Today, I appealed to my members to think on how we can all play our role and make a contribution,’ said Khoza on the milestone.
BREAKING: (Historic)
For the first time in the history of SA pro football, the #PSL today declared a record R1 Billion in revenue during the 2018/19 season at the annual general meeting.
#PSL pic.twitter.com/beOl2FYc0E
— Official PSL (@OfficialPSL) November 14, 2019
‘The recession in our country has unfortunately deepened and our economy seems destined for a new normal. In over two decades, two generations of South African citizens that do not have skin in the economic game have emerged.
‘External marketing budgets are the first to be cut in recession. Sponsorship renewals are therefore going to be under pressure. It is under these times that the indispensability of our value proposition to that of our sponsors needs to be understood and appreciated.
‘Our content appeal and following by the NSL audience is the indispensable link that the sponsors and advertisers are after in their association with our brands.’
